Sport marketing and sponsoring




Il Quotidiano, in this issue, analyses the possibilities of building a unique soccer team in the region: Football Club Ticino, due to a constant costs’ increasement and to fewer teams allowed in Challenge League.

Paolo Spalluto gives his opinion concerning a strategic sport marketing, especially the problems bound to sponsoring soccer teams in Ticino.

Watch the video on RSI.




(25.01.2011)