“The extralarge economy packs are always attracting. We are attracted by a convenient offer and we rush to the shop, where we also buy tons of other products exposed in this huge offer.”
A small extract of an article by Paolo Spalluto published on Il Caffé, on the 23rd October 2011 where he analized the economy offers on the average consumer.
“It’s high time to speak to the consumer in a more responsible way” ends up Spalluto.