SDB coordinated and supervised the whole project for the creation of the Annual Report of Banca del Sempione 2010, both on the creative and the content side.

The text, written by Pino Allievi, editor in chief at the Gazzetta dello Sport, tells the story of 50 years of Banca del Sempione, the world’s and Switzerland’s events since 1960, along with the story of the three events created by SDB for the bank’s 50th anniversary: Alfa Romeo Rally  in Ticino, in Engadine and the final party at Palazzo dei Congressi.

Tradition, history, values, celebrations, beauty and power of images, perfectly melted in a single project.