After the 50th anniversary celebration SDB developped a new image for Banca del Sempione to be used on any communication tool.

The whole applicatione is developped on two main streams: the first one bound to the “values” – already shown in the bank monograph through bw pictures which represent symbolic gestures.

In theh second proposal the value itself is represented as a precious object and we therefore created special coins.

These two proposals have been declinated on the branches’ windows, on paper ads, on the internet site and on various internal printed matters.

Here you see the recently exposed windows at Lugano’s headquarter.

The new website: