Allegra, a high quality apple, is grown by Paganini Bernardo Eredi in cooperation with Iseppi SA -two important fruit companies in Graubuenden- and SDB elaborated the whole product strategy as finding the brand name and declinate it on the logo, pay offs, packaging and the whole coordinated graphic work.

“Allegra – the good apple from the Raethia” was created to enhance the product’s origin and quality: witha good taste and fancyness of Graubuenden.