Only 14 BMW 1 Series, discounted by 25%. A promotional message and a strong commitment for the client, so we had to find a slogan and an efficient visual communication. That's the idea of "All for one, the Series 1 for all" coupled with the comic and the car "colored" for 1/4. The campaign has been declined to manchette on newspapers, banners, and used to dress the Series 1 cars.

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